Our Story

Born from a passion for leadership and empowerment, I Lead Generation was created to give the next generation more than just something cool to wear. We wanted to create something that matters. Each item in our collection is more than fabric and thread-it's a badge of honor, representing one of the 16 leadership traits that define true heroes.

A Community Like No Other

Here, every member plays a role. We're all about lifting each other up, sharing our strengths, and building something bigger together. It's not just about wearing the brand; it's about living the values that come with it. Whether you're collecting your first piece or on your way to unlocking the ultimate hero item, you're part of something special.

Join the Movement

We're just getting started. With every new collection, every new member, we're growing stronger. So throw on that hoodie, scan that QR code, and let's show the world what real leadership looks like.